I was tasked with creating a brand identity and website for Tower Realty Group that reflects its South Carolina roots while serving both tenants and property owners.
The design emphasizes a strong sense of place through large, atmospheric imagery, a restrained color palette, and clean, high-contrast typography. The layout is structured into clear sections that guide users to key actions, with simple navigation and accessible tools like rent payment and maintenance requests.
Overall, the site was designed to feel timeless, trustworthy, and rooted in Southern architecture and culture, balancing brand storytelling with everyday usability.
