What began as an ambitious effort to capture a wide range of personal and institutional knowledge into a single, enduring document became a fully realized brand guidelines system. With the support of Red Door Interactive, the project gained clarity, structure, and momentum.
Working alongside the marketing director and a select group of stakeholders, I represented the Scotty Cameron art department, defining the visual language of the guidelines and ensuring a cohesive expression across both in-line and boutique worlds.
The result is a globally referenced standard, clear, intentional, and built to last. A document designed not just to inform, but to define the brand.
